3D ILLUSTRATIONS • INDUSTRY USES

3D photo-realistic images are produced by creating three-dimensional virtual objects and inserting them into an environment in the most realistic way possible. Even the smallest details are taken into account, from lighting to textures, shapes to integration into a 3D scene.

The realism of 3D images is not dependent on the power of the computer being used, but on the parameters used for the scene.

Our infographic designers use photos or reduced-scale models for 3D modelling and image construction in order to provide an exact, precise rendering of real forms.

Photo-realistic 3D images are intended to provide an exact representation of a specific product or scene. The advantage of a 3D illustration over conventional photography is that further elements can be added at any point, avoiding technical and logistical limitations.

3D illustration is valuable at every stage of the design, development and promotion process. Clients use 3D studios such as our SYNTHES’3D for a range of reasons:

• To present industrial product lines in their target environment
• In designing products and modifying these designs: 3D illustrations are a powerful decision support tool, and are far less costly than real prototypes
• To begin commercialisation of a product or innovation prior to actual launch
• To illustrate product catalogues or in company graphics.

In an industrial context, 3D illustration is a valuable asset for:

• Efficient and clear communication concerning a product or project
• Persuading potential and current clients and/or partners (investors, bankers, suppliers, etc.)
• Product promotion
• Overcoming the technical and organisational constraints associated with traditional photography
• Illustrating commercial and promotional materials in a cost-effective way: 3D illustration is cheaper than a photoshoot.