MOTION DESIGN

Motion Design APPAC

APPAC / MOTION DESIGN / 22nd Edition

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Percall_portfolio_synthes3d

PERCALL / MOTION DESIGN / VICHYDRO CONNECT

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POMMIER - GEOCONCEPT MOTION DESIGN SYNTHES'3D

POMMIER / MOTION DESIGN / CONCEPT GEOCONTROL

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Voeux Smoove

SMOOVE / 3D ANIMATION / GREETINGS CARD

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SOLUTIONS & POTENTIAL USES

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Product presentation / Presentation of a service

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Presentation of an abstract concept

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Illustration of a process

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Highlighting competitive advantages

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Sales support for meetings and networking events

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Internet and social network marketing

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Training for prospective clients, buyers and final users

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Outreach

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Assembly / disassembly instructions

LATEST PROJECTS

Manitou - DITA - SYNTHES3D

MANITOU / MOTION DESIGN / DITA PROCESSUS

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KOMUNITY WEB / MOTION DESIGN / TRANSAVIA

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MANITOU / MOTION DESIGN / REMAN OFFER

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SOROGEC / MOTION DESIGN / 2017 GREETINGS CARD

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BRETT PRANI & CO / MOTION DESIGN / OPTEVEN

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MANITOU / MOTION DESIGN / EASY MANAGER

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ADECCO / MOTION-DESIGN / COMMUNICATION VIDEO

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HERMES CONSEIL / MOTION DESIGN / PINEL LAW

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WHAT IS MOTION DESIGN?

Motion Design is a visual art form which consists of creating figurative animated videos, generally in 2D. Within this context, motion is used as the main graphic and artistic tool.

Motion Design offers a vast range of creative possibilities by its very nature. Results may be figurative or abstract, realistic or stylised. They may include hand-drawings, graphic elements (shapes, textures, colours or patterns), lettering in a variety of fonts and sizes, etc. – all of which is then animated.

Motion Design content may be textual, narrative, descriptive or symbolic, and can be used for marketing or educational purposes.

USES AND ADVANTAGES

Generally cheaper to produce than a 3D animation, Motion Design is a powerful marketing tool which may be used to describe concepts, services or solutions.

The technique offers an easy and effective means of illustrating a situation, highlighting the advantages of products and describing complex concepts.